From our perspective, customer orientation is not merely a function—it is a mindset and an integral part of our business that must be embedded throughout all stages before, during, and after the sale. The customer must remain at the center of all attention, and customer satisfaction is the primary benchmark for performance evaluation. The most important responsibility we have is to truly understand our customers. Today, customers hold the power and ultimately choose the brands they trust. In this competitive environment, the brand that delivers a superior overall experience—across product quality, delivery processes, sales methods, the conduct of sales representatives, service and maintenance processes, and product durability—becomes the customer’s preferred choice. Accordingly, we regard the creation of positive customer experiences and genuine value for customers as a strategic priority. Customer orientation has therefore been defined as a core organizational value and embedded into our organizational culture at all levels. We firmly believe that businesses succeed and thrive when they are truly customer-centric.